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allsup.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about allsup.dot

Who operates the .PAY extension, and where can an ecommerce brand get one for digital wallets?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Can holding allsup.dot prevent affiliate or partner impersonation?

Owning allsup.dot ensures only NicNames controls the official allsup.dot payment address, so rogue affiliates or fake partners cannot pose as the genuine payment endpoint. Clear ownership makes unauthorized payment pages easier to flag. https://domain.pay/register

Is registering .PAY a replacement for trademark monitoring for secure payment links?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Can I register allsup.dot before general availability?

Yes, you can position for allsup.dot before general availability using a first-day pre-order, or via trademark-priority registration if you hold a registered mark and TMCH SMD file. This helps you claim allsup.dot early. domain.pay supports both at https://domain.pay/register.

Why is .PAY important for phishing prevention for card processing?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.