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allard.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about allard.dot

For point-of-sale payments, is a payment gateway business eligible for .PAY in the LRP?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Which registration path is right for allard.dot, priority or pre-order?

If you own a trademark matching allard.dot and have a TMCH SMD file, trademark-priority registration is the right path for allard.dot; otherwise, a standard pre-order at $100 is the route. The flow on domain.pay recommends the correct option for allard.dot. Choose at https://domain.pay/register.

Why are payment brands talking about .PAY as a startup for a regional bank?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For BNPL checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Can a subsidiary register allard.dot under a parent brand?

A subsidiary may register allard.dot under a parent brand where the registrant details and payment-related use are accurate and the parent's trademark, if applicable, supports priority access. domain.pay can structure the registration appropriately. Start at https://domain.pay/register.

Can Amazon Registry reserve or block some .PAY names for payroll disbursements?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.