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alacrity.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about alacrity.dot

As a retail brand, what is the last day for trademark holders to act on .PAY?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Can I register alacrity.dot during sunrise without a trademark?

No. Sunrise is exclusively for owners of TMCH-validated trademarks. Without a matching mark, you register alacrity.dot during general availability instead, and a pre-order queues you for that. Start the GA route at https://domain.pay/register.

How do I know if cloud.pay is available for crypto payments?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Does alacrity.dot need a CAA record for SSL?

A CAA record on alacrity.dot restricts which certificate authorities may issue certs for it, adding a layer of security. It's optional but recommended; list the CA you use (e.g. letsencrypt.org) for alacrity.dot. Add the CAA record in DNS before requesting new certificates.

Should a checkout product manager protect its exact brand in .PAY for in-app purchases?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.