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affinity.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about affinity.dot

What happens around February 1, 2027 for .PAY when choosing settle.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Why does trademark-priority registration of affinity.dot require a TMCH record first?

The .PAY registry, operated by Amazon Registry Services, only grants priority to marks already validated in the Trademark Clearinghouse. Your TMCH record produces the SMD file that proves rights to the affinity.dot string in affinity.dot. Without that prior validation, NicNames has no recognised proof to grant you priority. Begin the flow at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for a retail brand?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

How do I know if I qualify for sunrise on affinity.dot?

You qualify for sunrise on affinity.dot if you own a trademark that matches the label and is recorded in the TMCH with an active SMD file. If you are unsure, domain.pay can help you check before affinity.dot's sunrise window. Start at https://domain.pay/register.

Could I use .PAY for a wallet or payment app for a donation platform?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.