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afa.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about afa.dot

Why is .PAY important for phishing prevention for a remittance app?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Is afa.dot suitable for a fintech brand?

afa.dot is well suited to a fintech brand, since the .PAY namespace is oriented toward payments and financial services. The registry may validate that the intended use fits this focus. domain.pay can help a fintech secure afa.dot at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for card processing?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Will customers trust a afa.dot link in an email?

A clear, branded address like afa.dot can read as more trustworthy than a long, opaque link, because it names afa.dot and the action pay. Trust still depends on your overall practices, but the address helps. Set up afa.dot from /register.

As a fintech founder, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.