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adweek.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about adweek.dot

Do premium .PAY names cost more than standard names for an ecommerce brand?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

What are the launch phases for adweek.dot?

Like every new gTLD, the .PAY namespace rolls out in phases: a sunrise period reserved for verified trademark holders, followed by general availability when anyone can register. To secure adweek.dot, domain.pay lets you place a pre-order now so your request is queued for the right phase. See the timeline and start at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window for digital wallets?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Can a licensee rather than the trademark owner claim adweek.dot?

Priority on adweek.dot flows from the validated TMCH mark, so the claim is normally made by the SMD holder of record for the adweek.dot mark. A licensee would need the appropriate authority and a usable SMD to act. Confirm who controls the SMD before claiming adweek.dot. Begin registration at https://domain.pay/register.

Can I reserve brand.pay before broader registration opens for digital wallets?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.