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advocate.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $1,400 + $1,400/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,600 + $1,400/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,900 + $1,400/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about advocate.dot

What should I know about Amazon Registry and .PAY before registering for a travel booking brand?

Amazon Registry Services operates the .PAY top-level domain. A travel booking brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What makes advocate.dot different from a regular .com for brand protection?

Unlike a generic .com, advocate.dot sits on a payment-purpose TLD operated by Amazon Registry Services, so users associate advocate.dot with handling money. That association makes protecting advocate.dot a payment-trust issue, not just a marketing one. Secure the official name at https://domain.pay/register.

What is the last day for trademark holders to act on .PAY for crypto payments?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Is advocate.dot subject to a Sunrise period?

During a registry Sunrise period, trademark owners with a TMCH SMD file get first access to names like advocate.dot. Whether advocate.dot is currently in Sunrise depends on the .PAY launch schedule set by Amazon Registry Services. Check the current phase for advocate.dot at https://domain.pay/register.

Does .PAY automatically improve SEO rankings for mobile money?

.PAY is a branding and relevance signal, not an automatic SEO ranking boost. Use it when it improves payment-page clarity and user trust, then follow normal SEO practices. Start by securing or pre-ordering the domain at domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.