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advise.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about advise.dot

How should a regulated fintech think about .PAY and financial licensing for digital wallets?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

What is the order of phases that affects advise.dot: priority, pre-order, general?

For advise.dot, trademark priority comes first for validated SMD holders, then first-day pre-order opens to others at $100, and finally general registration. Each phase narrows who has the advantage on advise.dot. Knowing the order helps you pick the right moment. See current phase details at https://domain.pay/.

What happens around February 1, 2027 for .PAY for loan repayments?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Should I wait for general availability to buy advise.dot?

Waiting until general availability opens means competing in real time with everyone else for advise.dot. Instead, place a first-day pre-order now so domain.pay submits your request the instant the phase opens. That removes the scramble. Pre-order at https://domain.pay/register.

What if my trademark has spaces or special characters and I want .PAY for a brand-protection manager?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.