domain.dot

← All .DOT names

.DOT domain

advfn.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about advfn.dot

Can I pre-register a .PAY name without a trademark for a fintech founder?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Why does advfn.dot appear before .PAY in advfn.dot?

The part before the dot, advfn.dot, is your chosen second-level name and identifies the brand, while .PAY is the shared payment suffix. Together they form advfn.dot, reading as pay advfn.dot. You pick advfn.dot; the registry provides the .PAY ending.

For online checkout, what is TMCH and why does it matter for .PAY?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Can I reserve advfn.dot before general availability?

You cannot lock advfn.dot permanently before its phase, but you can pre-order it now so domain.pay submits your registration the moment general availability begins. This puts you ahead of anyone who waits until launch day to start. Place your pre-order at https://domain.pay/register.

How do I choose between trademark fast-track and pre-order for BNPL checkout?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.