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adverts.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about adverts.dot

When should a payroll platform pre-order a .PAY domain?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

What happens to customer trust if a scammer controls adverts.dot instead of me?

If a scammer holds adverts.dot, customers who assume the adverts.dot payment name is official may enter card details on a fraudulent page, eroding trust in NicNames. Because .PAY implies a legitimate payment purpose, the deception is more credible. Owning adverts.dot keeps that trust where it belongs. https://domain.pay/register

What should I do first if I want a .PAY domain for point-of-sale payments for point-of-sale payments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Will a typo variation of my mark let me claim adverts.dot?

Trademark priority on adverts.dot requires the SMD-encoded mark to match the adverts.dot string under TMCH rules, so a typo or near-variation generally will not qualify. Only the validated mark matching adverts.dot unlocks priority. If it does not match, your remaining route is a standard pre-order at https://domain.pay/pricing.

Should an ecommerce brand protect its exact brand in .PAY for an ecommerce brand?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.