domain.dot

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adve.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about adve.dot

During the .PAY launch, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Is the refund policy the same for premium adve.dot pre-orders?

Yes, the stated refund policy covers failed pre-order attempts on adve.dot whether adve.dot is standard or premium. A higher premium fee on a failed attempt is refunded the same way as a $100 standard one. Read the policy for adve.dot at https://domain.pay/pricing.

As a remittance app, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Can I claim adve.dot if my trademark was registered after the TMCH opened?

Yes. You can record a newly registered trademark in the TMCH at any time; once validated it yields an SMD usable to claim adve.dot. The relevant question is whether the SMD is valid and matches the adve.dot string when you submit. Recency of the underlying mark is not itself a bar. Start at https://domain.pay/register.

Is .PAY a new domain option for mobile wallet teams for a mobile wallet team?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.