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advant.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about advant.dot

Why is .PAY important for phishing prevention for marketplace payouts?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Will a clearer name than advant.dot help customers find me?

A clearer name than advant.dot can help customers find and recall you, since simple advant.dot wording is easier to share and type. domain.pay surfaces cleaner variants so you can pick the most findable one. Compare clarity at https://domain.pay/domains.

As a brand-protection manager, can I use my own SMD file and pay less for a .PAY submission?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

Which teams inside a company benefit most from advant.dot?

Marketing, billing, and support all benefit when advant.dot becomes the single payment address they point customers to. One shared .PAY name removes the guesswork of which link is the "real" pay page. See pricing and reserve at https://domain.pay/pricing.

Is .PAY a new domain option for mobile wallet teams?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For fraud prevention, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.