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advan.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about advan.dot

Is .PAY a good fit for subscription billing for a bank or credit union?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

What is a TMCH SMD file and how does it relate to advan.dot?

A TMCH SMD (Signed Mark Data) file is a proof-of-trademark token from the Trademark Clearinghouse. If you hold the trademark for advan.dot, uploading your SMD file lets you claim advan.dot during the priority window before general pre-orders. domain.pay accepts the SMD file at /register.

During the .PAY launch, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

What should I prepare before pre-ordering advan.dot?

Before pre-ordering advan.dot, decide whether you qualify for trademark priority (which needs a TMCH SMD file for advan.dot) or will use a standard pre-order, and have your account and payment ready. The flow then walks you through advan.dot. Prepare and start at https://domain.pay/register.

How can a brand reduce confusion around payment pages for secure payment links?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.