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adv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about adv.dot

What happens if another trademark holder already registered my .PAY idea for point-of-sale payments?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Which industries gain the most from adv.dot?

Retail, hospitality, SaaS, and nonprofits all gain when adv.dot becomes their dedicated payment address, because each relies on a clear moment of payment. The .PAY ending fits any sector that asks customers to pay online. Compare names at https://domain.pay/domains.

When should an event ticketing business pre-order a .PAY domain for point-of-sale payments?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Are failed registration attempts for adv.dot really refunded?

Yes. If your attempt to secure adv.dot doesn't result in a registration — for instance the name goes to another applicant — that pre-order is refundable. You only pay to keep adv.dot when it's successfully registered to you. Review the refund terms for adv.dot at /pricing.

Can domain.pay submit my .PAY registration on opening day for crypto payments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.