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adu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about adu.dot

Can a company that only plans future payments register .PAY during LRP1 for payroll disbursements?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Who can claim adu.dot during the trademark sunrise phase?

During sunrise, only holders of validated trademarks with a TMCH-issued SMD matching the name can register adu.dot ahead of the general public. If adu.dot matches your mark, prepare your SMD to claim it. Otherwise you'll pre-order adu.dot in the standard phase via https://domain.pay/register.

What .PAY domain style is best for trust and conversion for an event ticketing business?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Is adu.dot suitable for a digital wallet product?

It is a natural fit: a wallet is about holding and moving money, and adu.dot states that purpose in the address bar. Hosting your wallet onboarding on a .PAY name keeps the experience consistent from ad to sign-up to top-up. Learn more and reserve at https://domain.pay/register.

For BNPL checkout, what .PAY domain style is best for trust and conversion?

cloud.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.