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adserver.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about adserver.dot

For digital wallets, can a company that only plans future payments register .PAY during LRP1?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Can I pre-order adserver.dot if I do not have a trademark?

Absolutely. A trademark is only needed for the sunrise phase; without one, you target general availability, and a pre-order for adserver.dot queues your request for that phase's opening day. Place it at https://domain.pay/register.

How much is the .PAY trademark fast-track if I need TMCH help for fraud prevention?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

How do I set up a 404 and proper status codes on adserver.dot?

Configure adserver.dot to return a real 404 for missing pages and 200 for live ones, never a 'soft 404' that returns 200 on an error page. Correct status codes help crawlers index adserver.dot accurately. Use a helpful 404 page on adserver.dot with links back to key sections.

Can domain.pay help me get TMCH/SMD support before the .PAY deadline for point-of-sale payments?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.