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adore.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about adore.dot

Why are payment brands talking about .PAY with a trademark?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For loan repayments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Which factors should rank a name above adore.dot?

Rank a name above adore.dot on length, spelling simplicity, pronounceability, distinctiveness, and how clearly it conveys adore.dot. domain.pay's discovery view lets you weigh these factors side by side. Compare on these factors at https://domain.pay/domains.

When does the .PAY LRP1 period begin when choosing merchant.pay?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Are there extra steps for regulated firms registering adore.dot?

Regulated firms registering adore.dot generally follow the same registry process, though they may find validation straightforward given their payment-related profile. Their own licensing duties remain separate from the domain. domain.pay supports regulated registrants throughout; start at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders when choosing donate.pay?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.