domain.dot

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ado.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $5,600 + $5,600/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $5,800 + $5,600/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $8,100 + $5,600/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ado.dot

During the .PAY launch, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

What does trademark priority mean for getting ado.dot?

Trademark priority means owners of TMCH-validated marks can register ado.dot during sunrise, before the general public, reducing the risk of losing ado.dot to others. domain.pay provides this priority service. Learn more at https://domain.pay/register.

Before choosing wallet.pay, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Why pair ado.dot with a loyalty program?

When members redeem points or top up balances, ado.dot gives them a payment-native home that feels secure. Keeping loyalty transactions on a .PAY name reinforces that this is the official place to pay. Get started at https://domain.pay/register.

What does 'approved Payment Service Provider' mean for .PAY eligibility for a brand-protection manager?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.