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admire.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about admire.dot

Can I pre-register a .PAY name without a trademark when choosing instant.pay?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Who handles my VIP request for admire.dot?

Our priority operations team handles VIP requests, advancing admire.dot in the submission queue so it reaches Amazon Registry Services as fast as possible at the drop. They cannot override the registry's final allocation of admire.dot. Learn about VIP at https://domain.pay/pricing.

When does the .PAY LRP1 period begin for an insurance billing portal?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

How do I start the eligibility process for admire.dot?

To start the eligibility process for admire.dot, begin a registration or pre-order with domain.pay, supply accurate registrant details, and provide a TMCH SMD file if you hold a registered mark. We then submit to the .PAY registry and relay any validation. Begin at https://domain.pay/register.

How can a brand reduce confusion around payment pages?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.