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admiration.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about admiration.dot

Before choosing tap.pay, how do I register tap.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What should I prepare before applying for admiration.dot?

Before applying for admiration.dot, prepare accurate registrant contact details, a clear description of your payment-related use, and, if you hold a registered mark, your TMCH SMD file for trademark priority. domain.pay walks you through the checklist; start at https://domain.pay/register.

Is .PAY a new domain option for bank or credit unions?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Should small businesses worry about admiration.dot licensing rules?

Small businesses generally do not need a special license just to register admiration.dot, since the .PAY registry validates payment-related use rather than issuing licenses. Any licensing duty would come from operating regulated payments under local law. domain.pay clarifies registry expectations at https://domain.pay/register.

What does the .PAY ending signal to customers using BNPL checkout for a remittance app?

.PAY signals that the destination is connected to payment action, such as BNPL checkout. That can support clarity and trust when paired with strong security and branding. Check or pre-order the name at domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.