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acquity.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about acquity.dot

What is a .PAY domain and why does it matter for point-of-sale payments?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For point-of-sale payments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Which registration path is right for acquity.dot, priority or pre-order?

If you own a trademark matching acquity.dot and have a TMCH SMD file, trademark-priority registration is the right path for acquity.dot; otherwise, a standard pre-order at $100 is the route. The flow on domain.pay recommends the correct option for acquity.dot. Choose at https://domain.pay/register.

Who operates the .PAY extension, and where can a checkout product manager get one?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What makes acquity.dot memorable compared to a long URL?

acquity.dot is short, ends in a meaningful word, and ties directly to the brand acquity.dot. People remember acquity.dot more easily than a long string of folders and query parameters. That memorability matters when a customer types the address from a receipt or a card.

Are IDN .PAY domains allowed for digital wallets?

IDN .PAY names may be possible only in supported scripts and must meet registry rules. Use domain.pay to check the exact label and punycode-style status before planning a launch: https://domain.pay/register. Availability, premium and policy restrictions still apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.