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7-now.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about 7-now.dot

Are short .PAY names always available for mobile money?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Where do I pre-order once I've chosen over 7-now.dot?

Once you've chosen a name over 7-now.dot, you pre-order it on domain.pay's register page at the standard $100, with failed attempts refundable. The flow is the same whether you pick 7-now.dot or a 7-now.dot variant. Pre-order at https://domain.pay/register.

How should I check premium status before choosing a .PAY name for a bank or credit union?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Where do premium and reserved classifications come from for 7-now.dot?

They come from the .PAY registry operator, Amazon Registry Services, which maintains the policy lists that mark 7-now.dot as premium, reserved, or blocked. domain.pay reflects those lists for 7-now.dot at lookup time. Since they can be updated, re-check 7-now.dot at https://domain.pay/domains.

For online checkout, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.