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440.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about 440.dot

Is there VIP help for a large .PAY pre-order portfolio for BNPL checkout?

domain.pay says customers with pre-orders over $8,888 may qualify for VIP handling, dedicated support and more tailored failed-registration solutions. Review the current VIP language on the pricing page: https://domain.pay/pricing. Large portfolios should still expect availability and premium checks.

Does a shorter name beat 440.dot for a payment brand?

A shorter name can beat 440.dot for a payment brand when it stays clear and on-theme, since brevity aids recall and typing. domain.pay surfaces shorter 440.dot options so you can test whether one reads better than 440.dot. Compare lengths at https://domain.pay/domains.

As an ecommerce brand, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Can I pre-order 440.dot now and pay the premium fee later?

Placing a 440.dot pre-order authorizes the applicable fee up front, including a premium fee if the registry has tiered 440.dot that way, so payment is not deferred. A failed 440.dot attempt is refundable under our stated policy. Start at https://domain.pay/pricing.

As a brand-protection manager, how do I register a .PAY domain as a startup?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.