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3hr.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about 3hr.dot

Who operates the .PAY extension, and where can an ecommerce brand get one?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Should brand owners act before general availability for 3hr.dot?

Yes. Brand owners with a matching trademark should use the earlier sunrise phase to claim 3hr.dot before the public can, reducing the risk of someone else taking it at general availability. domain.pay submits 3hr.dot during sunrise, detailed at https://domain.pay/register.

As a crypto or DeFi product, what .PAY domain style is best for trust and conversion?

cloud.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

How can NicNames prove ownership intent over 3hr.dot early?

Recording the 3hr.dot mark in the TMCH and obtaining an SMD file documents your rights and lets you claim 3hr.dot during priority phases. Pre-ordering 3hr.dot at $100, with refunds on failed attempts, further demonstrates and secures your intent to own it. https://domain.pay/register

As a donation platform, can I use my own SMD file and pay less for a .PAY submission?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.