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212.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about 212.dot

What is the quickest path to secure a .PAY domain for a payroll platform for crypto payments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Why can't I register 212.dot even though it's not owned?

If 212.dot is unowned yet still unregisterable, it's almost certainly reserved or blocked by Amazon Registry Services under its naming policy. Those classifications sit above third-party ownership. Registry status can change — re-check 212.dot at https://domain.pay/domains to see if it has been released.

What are the current .PAY launch dates in 2026 and 2027 for an ecommerce brand?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Why should I use trademark priority instead of just buying 212.dot later?

Trademark priority lets the validated owner of the 212.dot mark secure 212.dot before the public, reducing the risk that someone else registers it first. Waiting to buy 212.dot later means competing in general availability with no rights advantage. If you hold the mark, the SMD path protects your name. Start at https://domain.pay/register.

Are short .PAY names always available for payroll disbursements?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.