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1st.dot
Premium · Available
Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.
Pre-order now
Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.
Own a registered trademark? Fast-track today
Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.
You bring the SMD — we handle the registrar submission during the priority window.
Continue with my SMD
Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.
Continue with full priority
Frequently asked questions about 1st.dot
Before choosing loans.pay, how do I register loans.pay if it matches my trademark?
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
Can I pre-order 1st.dot during sunrise as a non-trademark holder?
No. Sunrise submissions for 1st.dot require a TMCH-validated trademark and SMD file. As a non-holder, your pre-order targets general availability instead, and domain.pay queues 1st.dot for that opening. Start at https://domain.pay/register.
Can domain.pay help me get TMCH/SMD support before the .PAY deadline for a travel booking brand?
TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.
Will my SMD file expire before I can register 1st.dot?
An SMD file is tied to your active TMCH record and stops being valid if your trademark record lapses or is revoked. To claim 1st.dot you need a current, unexpired SMD at the moment of submission. Keep your TMCH record renewed so your right to 1st.dot stays enforceable. Register while valid at https://domain.pay/register.
What is the last day for trademark holders to act on .PAY for digital wallets?
ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.