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123auto.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about 123auto.dot

Should an ecommerce brand protect its exact brand in .PAY for donation payments?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Is 123auto.dot tied to Amazon's own payment service?

No. Amazon Registry Services operates the .PAY registry that 123auto.dot lives on, but owning 123auto.dot does not connect it to Amazon Pay or any Amazon product. You are free to route 123auto.dot to any processor you choose. The registry simply runs the namespace.

Can a licensee or assignee use a trademark for a .PAY registration when choosing bank.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Why would a business choose 123auto.dot over a .com address?

123auto.dot communicates payment intent in the name itself, which a generic .com cannot do. For checkout pages, invoices, or pay-now links, 123auto.dot is shorter and more memorable than appending /pay to a long .com URL. Many .com equivalents are also already taken, while 123auto.dot may still be available at /register.

As a fintech founder, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.