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1234.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about 1234.dot

Should an ecommerce brand protect its exact brand in .PAY?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Is 1234.dot worth pre-ordering if its status is uncertain?

Because a $100 pre-order is refundable per policy when it fails, queueing 1234.dot carries limited downside even if 1234.dot's status is uncertain, while waiting risks losing it. The registry's classification ultimately decides the outcome. Pre-order 1234.dot at https://domain.pay/register.

For BNPL checkout, how does the first-day .PAY pre-order attempt work?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

How do I set up a 301 from www to the bare 1234.dot?

Configure your server or CDN to 301-redirect www.1234.dot to the bare 1234.dot (or vice versa, whichever you pick as canonical). This consolidates ranking signals on one host of 1234.dot and avoids duplicate indexing. Apply the rule before search engines crawl 1234.dot.

When does the .PAY LRP1 period begin for a bank or credit union?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.